Printing

Advertising supports are omni-present, and often found in company offices and on walls. The calendar is a support that stands the test of time in businesses, and can be placed anywhere.

The calendar, no matter the size, finish, usage or …

According to the latest report from the “Syndicat national de l’édition” published in the summer of 2016, books are still the top sellers of cultural products in France in 2015. Books are the most sought after, and are placed a …

Mailshots have not had their last word

In the era of total digital, you could be forgiven for thinking that mailshots had completely disappeared from the corporate world. A “has been” you say? No, not at all! On the contrary, …

Certain everyday consumer products can enable you to escape on holiday by just looking at the cardboard packaging. Today’s packaging doesn’t just display enticing graphics and a list of quickly forgotten ingredients, it has become a veritable marketing support. It …

In the era of total digital, and with the development of e-books, there were fears that printed publishing would progressively disappear. However, the figures received recently by the “Sixième baromètre des usages” of e-books reveal a user growth and attests …

Advertising is everywhere. It generates the consumer’s desire and permeates our daily life. The new media (television, and now Internet) have made us reconsider the fundamentals of corporate communication and tested the limits of absolute certainties. The digitalisation of our …