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Africa, with its very young population, remarkable growth and extremely strong demography, has all the advantages to attract advertisers. The last-named have already envisioned made in Africa campaigns to tap into the African treasure.

Africa has been snubbed for years …

Data art is not just a new form of artistic expression. The creation of artistic forms based on Big Data possesses a number of marketing advantages that have not escaped the attention of companies and marketers always on the lookout …

The next few years will be crucial for small and medium-sized companies and industries that have not taken the plunge towards digital in time. The challenge might well prove itself to be vital. To help companies adopt the new model, …

The infography represents the fusion of two elements, information and graphics. It allows an original and appreciable information presentation and can be used by companies for their internal and external data communication systems. The objective is to be certain …

DRUPA 2016 closed its doors on a successful note 10 June in Düsseldorf, in Germany. No less than 260,000 visitors helped the fair achieve a resounding success. This included great encouragement for the ink-jet printing sector. Here we’ll …

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

The fourth edition of the “As de la Communication et du Marketing” (ASCOM), will be held in Abidjan 8 July 2016. Major communication professionals will gather in the Ivorian economic capital “to put communication into the service of the Ivory …

Mailshots have not had their last word

In the era of total digital, you could be forgiven for thinking that mailshots had completely disappeared from the corporate world. A “has been” you say? No, not at all! On the contrary, …

Towards digital communication

The figures on the explosion of African mobile telephony give the impression that anything is possible. The fact is that in Africa today, one in two people possess a mobile telephone. Digital communication is within everyone’s reach, …

Increasingly more consumers place their orders from their mobile telephone. They visit several shops before deciding upon their choice and making their purchase. Companies understand this explicitly and wish to keep their customers in their online boutique. To do this, …

Despite the digitalisation of the corporate world, human contact remains primordial in the eyes of consumers. That was, in essence, the conclusion of the 11th edition of the annual study of the “Accenture Global Consumer Pulse Survey” conducted with 24,489 …

The arrival of digital has shaken up companies and forced them to rethink. Particularly marked by this phenomenon, communication has been obliged to reinvent itself in the light of the new consumer modes, the transformation of customer relations and the …