Marketing

Advertising is everywhere. It generates the consumer’s desire and permeates our daily life. The new media (television, and now Internet) have made us reconsider the fundamentals of corporate communication and tested the limits of absolute certainties. The digitalisation of our …

After nearly 3,000 years of existence, paper continues to hold out against digital by using digital innovations to reinvent and improve them. In 2015, the advent of the paper Powercoat Alive in France opened new fields of applications for advertisers. …

In marketing the study of consumer habits can be used to publicise businesses. Consumers have evolved and advertising must be even more relevant to retain their attention. Creating visuals to appeal to customers can only be accomplished with a detailed …

Quality programmatic advertising merits prime marketing strategies

If a company wants to stand out amongst all the advertising contents that have invaded the small and large screens, it must establish positive and value-adding programmatic advertising. To attain this goal today, …

The African marketing and communication sector is in full revival. Four years after the last edition, the Marketing and Promotional Communication Trade Fair will take place for the third time in Abidjan from 4 to 6 May 2016. It …

Adapting companies and businesses to customers’ habits through geolocalisation. The web has fundamentally changed business marketing habits and techniques. Predictive geomarketing is one of the essential tools used by many companies to respond to customer’s needs, and at the same …

«The customer is always right». Often acknowledged, rarely attributed, this expression really comes into its own today in the digital era. The digital has changed consumer practices and intensified the competitive level between brands. This results in a veritable …

In a digital world that evolves with each new day, the business sector is one that presents a significant challenge for digital transformation.

This article presents the different factors that must be taken into account in order to assist a …

The Congrès de Paris was filled with 10,500 visitors and 127 exhibitors 7 et 8 Mars this year for the Big Data trade fair. Let’s take a look at this event, its highlights and news.

Big Data, a future

Marketing structures have been turned upside down by the social media and the upheaval brought on by new technologies. Consumers are becoming more active, finding their voice and even zapping! Marketing is adapting itself and opening a dialogue to cope …

Having been left behind for too long in communications and marketing, Africa seems, at last, to be attracting the interest of the largest networks. The continent has a growing middle class, a population that increases with every passing day – …

ASCOM is the acronym for ”As de la Communication et du Marketing” (Communications and marketing champion)

This event was inaugurated in 2007 and attracts communication, marketing and public relations professionals.
The fourth edition of this meeting will take place in …