Marketing

An annual report is a document compiled each year by large and small companies alike, and which gives a report on the company’s activities.

This document generally outlines the organisation of the company and its principal missions or activities, while …

Faced with the competition and the challenges that on-line merchants must deal with to improve their profitability, the professionals have doubled their inventiveness in developing cognitive technologies.

Thanks to their know-how and expertise, they have taken intelligent commerce to a …

The annual conference of African communication professionals will be held on 2-4 November in South Africa. This annual meeting organised in Cape Town will be devoted to corporate communication. If African companies have appeared to tread water in this very …

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

Once upon a time there was a lovely story of a brand… and inbound marketing made its apparition in communication. Since then, no company or brand makes a campaign without it. No company can do without this narrative technique, which …

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

Despite the digitalisation of the corporate world, human contact remains primordial in the eyes of consumers. That was, in essence, the conclusion of the 11th edition of the annual study of the “Accenture Global Consumer Pulse Survey” conducted with 24,489 …

Virtual reality – This new marketing eldorado was the theme for the conference organised at the CFJ de Paris (Centre de Formation des Journalistes). During the last 12 months, the little world of communication strategists has been set abuzz by …

Two infographics produced by the emarketing.fr site reveal the different degrees of consumer confidence in advertising. The first study focused on international habits, while a second showed the levels of confidence by the French in different communication channels. …

KOLBUS will present a technological innovation that promises to revolutionise luxury packaging at this year’s DRUPA trade fair.

KOLBUS, the market leader in hard and softcover bindery equipment, is investing in innovation

For more than 100 years, KOLBUS has occupied …

The MOOC online courses are riding high on the popularity wave, and when digital marketing is concerned, it concerns us as well. Whether you’re a marketing specialist or not, you only need to have access to internet to enroll in …

Certain everyday consumer products can enable you to escape on holiday by just looking at the cardboard packaging. Today’s packaging doesn’t just display enticing graphics and a list of quickly forgotten ingredients, it has become a veritable marketing support. It …