Communication

«The customer is always right». Often acknowledged, rarely attributed, this expression really comes into its own today in the digital era. The digital has changed consumer practices and intensified the competitive level between brands. This results in a veritable …

Your presence at this year’s fairs and conferences is the best means to stay informed of trends in advertising, image, data or public relations. Below you will find all the meetings for communication 2016.

Spring events

On 17 March, …

In a digital world that evolves with each new day, the business sector is one that presents a significant challenge for digital transformation.

This article presents the different factors that must be taken into account in order to assist a …

Programmatic advertising has become the Grail of communication agencies. After conquering our computers and tablets, it continues to ingrain itself in our daily life thanks to our mobiles. Programmatic advertising has an exponential growth rate, and its sales revenue in …

The Congrès de Paris was filled with 10,500 visitors and 127 exhibitors 7 et 8 Mars this year for the Big Data trade fair. Let’s take a look at this event, its highlights and news.

Big Data, a future

Marketing structures have been turned upside down by the social media and the upheaval brought on by new technologies. Consumers are becoming more active, finding their voice and even zapping! Marketing is adapting itself and opening a dialogue to cope …

700 million Africans use a mobile phone in 2016, and that’s 8 times more than in 2000. Africa is the new telecommunication’s eldorado with a demand that now places it in second place on the mobile terminals’ market.

This growth …

The importance of visual identity: immediate company recognition

Graphic designers are idea communicators. Besides the beauty of an image, the graphic designer conveys, through his visual designs, company values and policies or a concept through given choices. The graphic reference …

Having been left behind for too long in communications and marketing, Africa seems, at last, to be attracting the interest of the largest networks. The continent has a growing middle class, a population that increases with every passing day – …

ASCOM is the acronym for ”As de la Communication et du Marketing” (Communications and marketing champion)

This event was inaugurated in 2007 and attracts communication, marketing and public relations professionals.
The fourth edition of this meeting will take place in …