Communication

Agenda Africa, experts in the African market, puts its 20 years of experience into the service of companies, businesses and local African authorities. The company creates customised and original diaries that take into account the specific features of each country. …

An annual report is a document compiled each year by large and small companies alike, and which gives a report on the company’s activities.

This document generally outlines the organisation of the company and its principal missions or activities, while …

According to the latest report from the “Syndicat national de l’édition” published in the summer of 2016, books are still the top sellers of cultural products in France in 2015. Books are the most sought after, and are placed a …

The annual conference of African communication professionals will be held on 2-4 November in South Africa. This annual meeting organised in Cape Town will be devoted to corporate communication. If African companies have appeared to tread water in this very …

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

Luxury by logos

French luxury is a world-renowned value, a genuine reference. Luxury influences and inspires consumer trends, and it achieves this at all levels of French marketing in textiles, food, real estate and so on. Everyone is inspired by …

Africa, with its very young population, remarkable growth and extremely strong demography, has all the advantages to attract advertisers. The last-named have already envisioned made in Africa campaigns to tap into the African treasure.

Africa has been snubbed for years …

The infography represents the fusion of two elements, information and graphics. It allows an original and appreciable information presentation and can be used by companies for their internal and external data communication systems. The objective is to be certain …

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

The fourth edition of the “As de la Communication et du Marketing” (ASCOM), will be held in Abidjan 8 July 2016. Major communication professionals will gather in the Ivorian economic capital “to put communication into the service of the Ivory …

Mailshots have not had their last word

In the era of total digital, you could be forgiven for thinking that mailshots had completely disappeared from the corporate world. A “has been” you say? No, not at all! On the contrary, …

Towards digital communication

The figures on the explosion of African mobile telephony give the impression that anything is possible. The fact is that in Africa today, one in two people possess a mobile telephone. Digital communication is within everyone’s reach, …