Marketing structures have been turned upside down by the social media and the upheaval brought on by new technologies. Consumers are becoming more active, finding their voice and even zapping! Marketing is adapting itself and opening a dialogue to cope …
700 million Africans use a mobile phone in 2016, and that’s 8 times more than in 2000. Africa is the new telecommunication’s eldorado with a demand that now places it in second place on the mobile terminals’ market.
This growth …
Having been left behind for too long in communications and marketing, Africa seems, at last, to be attracting the interest of the largest networks. The continent has a growing middle class, a population that increases with every passing day – …
Society went digital in the space of a few years, so our businesses had to adapt to this digital revolution. The advent of the Internet, the arrival of Big Data… so many elements that explain the promises of predictive marketing. …
The presence of e-commerce in the business sector is becoming more significant each year. In 2015, Oxatis, who carries out regular studies on the profiles and markets open to e-commerce, noticed a …