Business

Virtual reality – This new marketing eldorado was the theme for the conference organised at the CFJ de Paris (Centre de Formation des Journalistes). During the last 12 months, the little world of communication strategists has been set abuzz by …

In the era of total digital, and with the development of e-books, there were fears that printed publishing would progressively disappear. However, the figures received recently by the “Sixième baromètre des usages” of e-books reveal a user growth and attests …

Sometimes we have a tendency to separate diverse marketing forms from traditional marketing, especially digital marketing which relies on the internet. However, they are both complementary approaches that target the same objective: to publicise businesses. Advertising objects, those relatively antique …

Abidjan, the economic capital of Ivory Coast, will hold its “Journées de l’Entreprise Numérique (JEN) 19 and 20 May, 2016. Held annually since 2013, this major international event attracts on average a thousand renowned visitors from the African economic digital …

In the prolongation of our article on the digital transformation of companies, here is a little overview of the famous “collaboration tools”. “Collaboration tools” are the platforms, software and programmes that enable many collaborators to work or communicate together. …

The next edition of the Drupa trade fair will open on 31 May and continue until 10 June. This will be the opportunity for professionals to focus on the latest technologies, especially in the graphic and industrial printing sector. As …

For the second year, 1,000 candidates originating from 54 African countries will benefit from entrepreneurial training by the Tony Elumelu Foundation. At the end of this training, a veritable springboard for entrepreneurship, the candidates will realise their project knowing that …

Adapting companies and businesses to customers’ habits through geolocalisation. The web has fundamentally changed business marketing habits and techniques. Predictive geomarketing is one of the essential tools used by many companies to respond to customer’s needs, and at the same …

«The customer is always right». Often acknowledged, rarely attributed, this expression really comes into its own today in the digital era. The digital has changed consumer practices and intensified the competitive level between brands. This results in a veritable …

In a digital world that evolves with each new day, the business sector is one that presents a significant challenge for digital transformation.

This article presents the different factors that must be taken into account in order to assist a …

Programmatic advertising has become the Grail of communication agencies. After conquering our computers and tablets, it continues to ingrain itself in our daily life thanks to our mobiles. Programmatic advertising has an exponential growth rate, and its sales revenue in …

After Paperworld, held at the end of February and the start of March in Frankfurt this year, Drupa will also take place in Germany, opening its doors in Düsseldorf, for another major print and printing industry event.

In this new …