Business

Advertising supports are omni-present, and often found in company offices and on walls. The calendar is a support that stands the test of time in businesses, and can be placed anywhere.

The calendar, no matter the size, finish, usage or …

Agenda Africa, experts in the African market, puts its 20 years of experience into the service of companies, businesses and local African authorities. The company creates customised and original diaries that take into account the specific features of each country. …

The importance of offering personalised diaries and calendars to your valued customers

Despite the advent of the Net and virtual contacts, certain business traditions have fortunately not been lost, particularly the indispensable corporate gifts given to clients at the year’s …

On 20 October at the Castel Hall in Douala the second edition of Econuma, the digital economy day dedicated to small and medium-sized companies, will take place. Cameroon will, therefore, be the epicentre of African contemplations on corporate …

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

Luxury by logos

French luxury is a world-renowned value, a genuine reference. Luxury influences and inspires consumer trends, and it achieves this at all levels of French marketing in textiles, food, real estate and so on. Everyone is inspired by …

Data art is not just a new form of artistic expression. The creation of artistic forms based on Big Data possesses a number of marketing advantages that have not escaped the attention of companies and marketers always on the lookout …

The next few years will be crucial for small and medium-sized companies and industries that have not taken the plunge towards digital in time. The challenge might well prove itself to be vital. To help companies adopt the new model, …

The infography represents the fusion of two elements, information and graphics. It allows an original and appreciable information presentation and can be used by companies for their internal and external data communication systems. The objective is to be certain …

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

Towards digital communication

The figures on the explosion of African mobile telephony give the impression that anything is possible. The fact is that in Africa today, one in two people possess a mobile telephone. Digital communication is within everyone’s reach, …

The arrival of digital has shaken up companies and forced them to rethink. Particularly marked by this phenomenon, communication has been obliged to reinvent itself in the light of the new consumer modes, the transformation of customer relations and the …