Advertising

After nearly 3,000 years of existence, paper continues to hold out against digital by using digital innovations to reinvent and improve them. In 2015, the advent of the paper Powercoat Alive in France opened new fields of applications for advertisers. …

In marketing the study of consumer habits can be used to publicise businesses. Consumers have evolved and advertising must be even more relevant to retain their attention. Creating visuals to appeal to customers can only be accomplished with a detailed …

Sometimes we have a tendency to separate diverse marketing forms from traditional marketing, especially digital marketing which relies on the internet. However, they are both complementary approaches that target the same objective: to publicise businesses. Advertising objects, those relatively antique …

Quality programmatic advertising merits prime marketing strategies

If a company wants to stand out amongst all the advertising contents that have invaded the small and large screens, it must establish positive and value-adding programmatic advertising. To attain this goal today, …

Your presence at this year’s fairs and conferences is the best means to stay informed of trends in advertising, image, data or public relations. Below you will find all the meetings for communication 2016.

Spring events

On 17 March, …

Programmatic advertising has become the Grail of communication agencies. After conquering our computers and tablets, it continues to ingrain itself in our daily life thanks to our mobiles. Programmatic advertising has an exponential growth rate, and its sales revenue in …

Society went digital in the space of a few years, so our businesses had to adapt to this digital revolution. The advent of the Internet, the arrival of Big Data… so many elements that explain the promises of predictive marketing. …