Advertising

Advertising supports are omni-present, and often found in company offices and on walls. The calendar is a support that stands the test of time in businesses, and can be placed anywhere.

The calendar, no matter the size, finish, usage or …

An annual report is a document compiled each year by large and small companies alike, and which gives a report on the company’s activities.

This document generally outlines the organisation of the company and its principal missions or activities, while …

The importance of offering personalised diaries and calendars to your valued customers

Despite the advent of the Net and virtual contacts, certain business traditions have fortunately not been lost, particularly the indispensable corporate gifts given to clients at the year’s …

Once upon a time there was a lovely story of a brand… and inbound marketing made its apparition in communication. Since then, no company or brand makes a campaign without it. No company can do without this narrative technique, which …

Africa, with its very young population, remarkable growth and extremely strong demography, has all the advantages to attract advertisers. The last-named have already envisioned made in Africa campaigns to tap into the African treasure.

Africa has been snubbed for years …

Mailshots have not had their last word

In the era of total digital, you could be forgiven for thinking that mailshots had completely disappeared from the corporate world. A “has been” you say? No, not at all! On the contrary, …

Increasingly more consumers place their orders from their mobile telephone. They visit several shops before deciding upon their choice and making their purchase. Companies understand this explicitly and wish to keep their customers in their online boutique. To do this, …

Despite the digitalisation of the corporate world, human contact remains primordial in the eyes of consumers. That was, in essence, the conclusion of the 11th edition of the annual study of the “Accenture Global Consumer Pulse Survey” conducted with 24,489 …

The arrival of digital has shaken up companies and forced them to rethink. Particularly marked by this phenomenon, communication has been obliged to reinvent itself in the light of the new consumer modes, the transformation of customer relations and the …

Two infographics produced by the emarketing.fr site reveal the different degrees of consumer confidence in advertising. The first study focused on international habits, while a second showed the levels of confidence by the French in different communication channels. …

Certain everyday consumer products can enable you to escape on holiday by just looking at the cardboard packaging. Today’s packaging doesn’t just display enticing graphics and a list of quickly forgotten ingredients, it has become a veritable marketing support. It …

Advertising is everywhere. It generates the consumer’s desire and permeates our daily life. The new media (television, and now Internet) have made us reconsider the fundamentals of corporate communication and tested the limits of absolute certainties. The digitalisation of our …